maya.k2h
Paid social
Meta and TikTok campaigns built, run and scaled only when the numbers hold.
We run the ads, the creative and the store pages for brands that are ready to grow, and stay with them while they do.
Your best customers haven't heard of you yet.
Ads fix that.
$87B
US social commerce sales in 2025, up 21.5% in one year.
eMarketer, Dec 2025108M
Americans bought something through social media in 2025.
eMarketer, Dec 2025$100B+
Projected US social commerce sales in 2026, the first year past $100 billion.
eMarketer, Dec 2025See the math.
Move the sliders. Revenue from ads is simply ad spend × ROAS.
With adsWithout ads
Month 12 without ads–
Month 12 with ads–
Extra revenue over 12 months–
Illustration from your inputs, not client results. Assumes 2% organic growth a month and ad spend ramping up over the first three months.
What we do.
Creative
UGC, statics and video made from what already sells in your category.
Store pages
Landing and product pages that turn paid clicks into orders.
How it works.
Week 1
Audit
We find where the money leaks.
- Campaign structure: ABO vs CBO
- Pixel and Conversions API check
- Creative and offer review
- Store speed and checkout flow
Details
- ABO vs CBO
- ABO sets a budget for each ad set by hand. CBO gives one budget to the campaign and lets Meta move it to what performs. We check which one your account uses and whether it fits.
- Audience overlap
- When ad sets target the same people they bid against each other and push your costs up.
- Pixel + Conversions API
- The pixel tracks purchases in the browser; the Conversions API sends them from your store too, so iOS and ad blockers lose less data.
- Attribution window
- How long after a click or view a sale gets credited to an ad. The wrong window makes ads look better or worse than they are.
Weeks 2–3
Rebuild
We put a better engine in.
- ABO testing to find winners
- CBO scaling to grow them
- First batch of fresh creative
- Landing page built for cold traffic
Details
- ABO testing
- Each new ad gets its own fixed budget, so every hook and angle gets a fair test before we judge it.
- CBO scaling
- Proven ads move into a CBO campaign, where Meta spends more on whatever is converting best.
- Hooks, angles, formats
- We test the first three seconds, the reason to buy and the format (UGC, static, demo) separately, so we know what actually worked.
- Message match
- The landing page repeats the promise in the ad, so visitors feel they are in the right place.
Week 4 on
Scale
We compound what works.
- Weekly creative tests
- Budget moves only when numbers hold
- Cut losers fast, push winners
- A report you can read in two minutes
Details
- Vertical vs horizontal scaling
- Vertical means raising the budget on what works. Horizontal means copying it to new audiences or placements.
- The 20% rule
- Raising budgets about 20% at a time keeps Meta's learning stable instead of resetting results.
- Creative fatigue
- The same people seeing an ad too often makes costs climb. We refresh before that happens.
- CPA, ROAS, MER
- Cost per purchase, revenue per ad dollar, and total revenue divided by total ad spend. MER keeps everyone honest.
Who we help.
Apparel & streetwear
Drops, restocks and the creative that sells them.
Beauty & skincare
Routines, bundles and repeat buyers.
Home goods
Higher-ticket products that need a strong page.
Health & wellness
Compliant ads that still convert.
Accessories
Gifts, seasonal peaks and impulse buys.
Gadgets & tech
Demo-led video that shows the product working.
Build your plan.
Your break-even ROAS.
The number your ads have to beat before they make you money.
Break-even ROAS–
Max cost per purchase–
Questions.
Do I pay the ad spend to you?
No. Ad spend goes straight from your card to Meta or TikTok. You pay us only the management fee.
Who owns the ad accounts and creative?
You do. Everything is built inside your accounts and stays there if you leave.
Is there a contract?
Month to month. We would rather earn the next month than lock you in.
Can I change plans later?
Yes. Most brands start small and move up once the numbers hold.
Let's talk.
A free 20-minute call. We open your ad account together and show you where the money leaks.